Industry: Technology & Telecommunications Business Need: Diversity, Onboarding & Training, Recruiting & Efficiency, Retention & Productivity

Verizon Wireless’ tuition-assistance program helped the company to increase employee retention and improve other key business challenges, such as recruitment, job satisfaction and job performance.

case study pdf
"By having a well-educated workforce, our employees are able to do a better job of meeting customers' needs."
Dorothy Martin, LearningLINK and National Program Manager
Verizon Wireless


After recognizing that its entry-level positions were suffering from high turnover rates, Verizon Wireless sought to stabilize its workforce while ensuring top-notch customer service.



In partnership with community colleges and universities, Verizon Wireless started LearningLINK, a program that offers tuition assistance and education opportunities for employees to advance their careers. The program has benefitted the company by recruiting skilled new hires, raising retention rates and improving job performance.


  • Strong succession planning: career mobility increased by 20%
  • Key talent development strategy: 20% of its workforce participates in LearningLINK
  • Reduced turnover rate of 50%


Source: Corporate Voices for Working Families.  Verizon Wireless. Case Study. 2010.

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