Industry: Retail & Consumer Packaged Goods, Retails & Consumer Packaged Goods Partnership: Genesys Works: Twin Cities Business Need: Diversity, Recruiting & Efficiency

In its seventh year of partnership with Genesys Works, upscale discount retailer Target has provided almost 160 internships to students in their senior year of high school.

case study pdf
"“I believe Target’s involvement with Genesys Works is helping to develop a stronger technology workforce for the entire Twin Cities region. Our teams really invest in and love working with the Genesys Works interns. We’ve got the interns engaged on multi-million dollar projects and operations, and we find the interns consistently meet and exceed our expectations and deliver brilliant work.”"
Mike McNamara, CIO and Chief Digital Officer

Proud Partner With

Genesys Works is a 501(c)(3) not-for-profit organization that enables inner-city high school students to break through barriers and discover through meaningful work experience that they can succeed as professionals in the corporate world. Students enter the Genesys Works program during the summer prior to their senior year and, after eight intensive weeks of training, are assigned to work at one of Genesys Works' client locations, part time, during their senior year. The training is designed to arm students with the knowledge they need to provide value to corporations in specific technical fields. Furthermore, students are trained on the professional skills needed (such as communications and corporate behavior) to enter and succeed in corporate environments.

THE CHALLENGE

Target wanted to play an active role in creating a talented and diverse future workforce in the Twin Cities community, where they are headquartered.

THE SOLUTION

In 2011, Target partnered with Genesys Works: Twin Cities to provide internships to local high school seniors. Genesys Works interns gain valuable experience and skills while Target gains access to a diverse talent pool and current Target employees looking to advance to supervisory positions gain people management skills.

THE OUTCOME

Target has provided almost 160 internships since the partnership began. In 2017 alone, 35 high school seniors were placed in Target internships, a few of which tackled projects – such as the Starbucks Challenge and the Swagger Challenge – inside Target’s innovative Dojo – a dedicated space in which subject matter experts take up residence for an extended time.

Companies Already Working With Opportunity Youth

Talent Made for the Workforce

We have the tools and resources to help you develop a talent solution that works for your business.