Industry: Healthcare & Pharmaceuticals Business Need: Goodwill & Community, Recruiting & Efficiency

Johnson & Johnson’s Bridge to Employment (BTE) program makes learning meaningful, engaging, and relevant for underserved youth while attracting skilled potential new hires to careers in healthcare.

case study pdf


As the healthcare field continued to expand, Johnson & Johnson was looking for ways to increase its pool of skilled young hires and build a future talent pipeline.


Johnson & Johnson established the BTE program, a career program where underserved young people gain skills and knowledge about the healthcare field through tours, formal internships, job-shadowing opportunities, college-level courses and skills-based workshops. The company also provided employees with opportunities to serve as volunteer career coaches and guest lecturers in the program. As a result, Johnson & Johnson has enhanced its philanthropic profile, created a more diverse and engaged work environment and attracted new hires.



  • Stronger corporate social responsibility
  • Greater workforce diversity
  • Enhanced employee engagement


Source: Corporate Voices for Working Families and the Forum for Youth Investment. Business Leadership: Supporting Youth Development and the Talent Pipeline. 2007.

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