Industry: Finance Partnership: Year Up: Atlanta Business Need: Diversity, Goodwill & Community, Onboarding & Training, Retention & Productivity

As part of its larger investment in developing young talent and supporting the next generation of this country’s workforce, Bank of America partners with Year Up and other partners and gains access to a new pipeline of talent that is local, diverse, and ready to drive company growth. These opportunities help young people connect to skills and resources that can lead to careers.

case study pdf
"We have an ongoing focus on bringing in high-quality and diverse talent that reflects our customer base and communities. By partnering with Year Up, we're able to connect with young people from those communities who are ready to start their careers. It made a lot of sense for us."
Jennifer Petersen, Senior Vice President

Proud Partner With

Year Up Atlanta seeks to close the Opportunity Divide by providing urban young adults with the skills, experience, and support that will empower them to reach their potential through professional careers and higher education. Year Up Atlanta achieves this mission through a one-year, intensive training program that provides low-income young adults, ages 18-24, with a combination of hands-on skill development, college credits, and corporate internships.

THE CHALLENGE

As a global employer and one of the nation’s leading financial institutions, Bank of America has a key role to play in supporting the next generation of the workforce. This focus is part of the company’s strategy to strengthen the communities it serves, ultimately creating stronger economies in which to do business.

THE SOLUTION

Bank of America’s comprehensive support of workforce development and education, particularly for young people, includes business initiatives to establish employment pathways, financial support to nonprofits, and employee volunteerism around mentoring and teaching better money habits. Working with Year Up has allowed Bank of America to gain access to a new pipeline of talent that is local, diverse, and ready to drive company growth – while helping young people connect to skills and resources that can lead to careers. Bank of America has invested more than $2.6 million in Year Up since 2001.

THE OUTCOME

  • Develops strong pipeline of local talent
  • Increases workforce diversity
  • Builds reputation as a community employer

 

Source: Year Up and the Employment Pathways Project. Bank of America Case Study. 2014.

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