By partnering with local school districts, Corning Incorporated engaged employees and high school students in a series of workshops to create an awareness and appreciation of manufacturing as a challenging, rewarding, and beneficial career path to consider.

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"Through Corning’s Manufacturing Awareness Program (MAP) we are helping to create awareness and educate high school students on the benefits of careers in manufacturing, especially for those students that do not necessarily see college as a path in their career planning. Having a strong, robust pipeline of talent to fill current and projected manufacturing jobs is critical to the success of Corning, as well as to manufacturing in America. Through MAP, our intent is to help students pursue and obtain meaningful and rewarding careers in manufacturing and to enhance the talent pipeline necessary to fill current and future manufacturing jobs."
Christine M. Pambianchi, Senior Vice President, Human Resources

The Challenge

Skilled trades in manufacturing are in short supply in the U.S. and quite often these jobs are not portrayed as worthy of pursuit by youth.

The Solution

Corning Incorporated, working with local school districts, designed and piloted a Manufacturing Awareness Program (MAP), targeting opportunity youth ages 15 – 21. The program introduced and created increased awareness of the importance and benefits of careers in manufacturing.

The Outcome


Source: Corning Incorporated Success Story. 2015.