AT&T’s commitment to helping students prepare for college and career success resulted in a strategic collaboration with Genesys Works, a training and corporate internship program for disadvantaged high school students. Teaming up with Genesys Works provided AT&T with an opportunity to help young adults achieve their life and career goals—and to invest in the development of skilled workers and consumers.

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“AT&T Aspire invests in students today – at home, in the classroom and at work – to prepare them for success tomorrow. Genesys Works is a wonderful collaborator for us to do this with – not only do we support the program financially, but we work with students directly. This interaction is beneficial to our employees, our future, and, most importantly, to the workforce of tomorrow.”
Nicole Anderson, Executive Director of Philanthropy at AT&T

The Challenge

AT&T knows that a business is only as strong as the community it serves and that the number of students not completing high school poses a serious risk to America’s economic competitiveness. Additionally, AT&T and other corporations seek and often compete to find skilled and diverse talent, especially in the math and science fields.

The Solution

In 2008, AT&T launched Aspire, a multi-year initiative to help young people graduate from high school ready for college and career success. Through Aspire, AT&T works with Genesys Works to support workforce readiness training and provide critical work experiences for young adults, allowing AT&T to increase diversity of thought and create a future pipeline of motivated and skilled talent for the 21st century economy.

The Outcome

  1. Prepares future talent for higher education and workforce
  2. Realizes positive return, recovered $1.3M in lost revenue
  3. Drives value for customers and shareholders with cost-effective interns
  4. Increases community impact and fulfills philanthropic goals

 

Source: Employment Pathways Project. AT&T Case Study. 2014.